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A website audit that also covers your tools and manual work

In one to two weeks we review your website, the tools around it (ERP, CRM, product data) and the tasks done by hand. You get findings, priorities and a costed roadmap, for £1,650 ex VAT.

Updated

Fixed price

£1,650 ex VAT

Timeline
1 to 2 weeks
Request an auditSee a sample report
A sample screen, for illustration. The companies and data are made up.
ReviewPrioritiesRoadmapReviewPrioritiesRoadmap

You need this if

  • You know the website has to change, but not where to start or what to budget.
  • Three agencies have sent three quotes that cannot be compared.
  • You are torn between redoing the website, opening a customer portal and automating sales order entry.
  • Your ERP or CRM may be holding you back, and nobody has told you whether to keep it.
  • You want a written opinion before committing a five-figure budget.

What you get

  • Findings on the website

    Structure, content, catalogue, forms, speed, technical foundations: what works, what gets in your customers’ way, what is losing you enquiries.

  • A map of tools and data

    ERP, CRM, spreadsheets, product data: where each piece of information lives, who enters it, where it is copied.

  • A record of manual tasks

    Sales order entry, quotes, product pages, follow-ups: volumes and time spent, estimated with the people who do the work.

  • A verdict on each system

    Keep, connect or replace, with the reason. For the website, the ERP, the CRM and every spreadsheet that is doing a tool’s job.

  • Priorities

    The pieces of work ranked by effect and effort, in the order to do them. And a list of what is better left alone.

  • A costed roadmap

    For each piece of work: scope, a price range, a duration and what it depends on. The firm price is fixed at the end of the specification. You can use the roadmap with any supplier.

Example: the conclusions of an audit at a 60-person manufacturer

A typical report, by way of illustration. The company and the figures are fictional.

  1. 1

    Finding: quote requests from the website land in a shared inbox, and one in three waits more than two days.

  2. 2

    Finding: the online catalogue is copied by hand from the ERP; 300 datasheets out of 2,000 are out of date.

  3. 3

    Verdict: keep the ERP, which has an API. Replace the quote-tracking spreadsheet with a standard CRM.

  4. 4

    Priorities: first wire up the forms, the CRM and the ERP (4 weeks), then feed the catalogue from the ERP (6 weeks).

  5. 5

    Not now: the customer portal, until the item data has been cleaned.

How the audit runs

  1. Scoping

    A one-hour call to agree what the audit has to settle, then a list of people to talk to and documents to gather.

    1 day

  2. Review

    Video calls with the sales office, sales and whoever knows the ERP. We read the website, the exports and the working files.

    2 to 4 days

  3. Analysis and costing

    We cross-check what we have seen, verify what the ERP and CRM allow, and cost each piece of work.

    1 to 4 days

  4. Report

    The written report, then a one-hour presentation to the directors. You decide what happens next, with us or without us.

    1 day

Durations to scale, using the longest stated

What the price covers

A fixed price, stated before we start. It covers scoping, interviews, analysis, the written report and its presentation. A visit to your site is possible; it is priced separately.

Estimate my projectSee pricing

Audit and roadmap
£1,650 ex VAT, fixed
Duration
1 to 2 weeks
If we build for you
£1,650 ex VAT deducted from the first project we build for you
If you take the project to another supplier
the report is yours to keep

Free website audit tool or paid audit: what is different

Free SEO audit tools are useful: in a few minutes they flag slow pages, broken links and missing tags. Run one, it costs nothing. But they only look at what a crawler can read from the outside.

CriterionFree automated SEO auditVernline audit
Who does itA crawler, in a few minutes.A person, over 1 to 2 weeks, with your staff.
What it looks atPublic pages: tags, speed, links.The website, the ERP, the CRM, product data and manual tasks.
What it cannot seeUnanswered enquiries, orders keyed in twice, datasheets copied by hand.Your rankings keyword by keyword: this is not a full SEO audit.
What you getA score and a list of warnings.Findings, priorities, a verdict on each system, a costed roadmap.
PriceFree, usually in exchange for your contact details.£1,650 ex VAT, deducted from the first project we build for you.
If you are after a search strategy (keywords, competitors, backlinks), go to an SEO agency. We build systems; we do not do marketing.

What the audit covers

AreaWhat we look atThe question we answer
WebsiteStructure, content, forms, speed, technical foundations, a buyer’s journey.Do you need a redesign, or will fixes do?
Catalogue and product dataWhere part numbers, datasheets and prices live; how they reach the website.Can the catalogue be fed from the ERP?
ERPVersion, API, exports, what your reseller allows.Can we connect to it, and at what cost?
CRM and sales follow-upWhere enquiries go, who chases quotes, what the directors see.Do you need a standard CRM, a bespoke one, or nothing more?
Manual tasksSales order entry, quote preparation, copying between systems.Which are worth an automation, and in what order?

We do not need direct access to your ERP: exports, the API documentation and a screen-share demonstration are enough. If the audit touches real data, a data-processing agreement is signed first.

Pointed at automation and language models, this same audit is called the AI review: same price, same method, a report centred on the manual tasks. You buy one, not both.

A verdict on each system: keep, connect or replace

An agency quote often starts from a solution: a new website, a new tool. The audit starts from what you have and gives each system one of three verdicts.

  • Keep. The tool does its job. Changing it would cost more than it returns. This is often the case for the ERP.
  • Connect. The tool is sound but isolated: information is typed into it a second time. A connection fixes that without replacing anything.
  • Replace. The tool is in the way: no API, no more updates, one person who can keep it running. We say what with, and what it costs.

The verdict can be ‘change nothing for now’. It can also point to off-the-shelf software instead of a build. Either way, finding out will have cost you £1,650, not the price of a project. What follows an audit, when something does, is set out in how we work: the specification, then the build at a fixed price. A sample audit report shows the level of detail to expect.

When the audit is not worth it

  • You already have a precise written brief. We go straight to the specification. Send the brief with your quote request: we will read it and tell you if anything is missing to fix a price.
  • All you need is one automation or a CRM set-up. For a single process (orders arriving by email, say), a short scoping is included in the price.
  • You only want a list of technical errors. A free tool gives you that in ten minutes.
  • The decision is already made. If the budget and the supplier are settled, an audit will not change anything.

In every other case the audit is the first stage of any website, portal or application project: it gives a price range for each system, and the specification that follows fixes the firm price. To ask for one, get in touch: we reply with a proposed date for the scoping call.

Frequently asked questions

How much does a website audit cost?

£1,650 ex VAT, fixed, for the website, the tools around it and the manual tasks. That amount is deducted from the first project we build for you.

How long does the audit take?

One to two weeks from the scoping call to the report. On your side, allow three to five hours of interviews, shared between two or three people.

Is this an SEO audit?

Partly. We look at the technical foundations, structure and speed, which all matter for search. We do not do keyword research or backlink analysis: for that you need an SEO agency.

Do we have to give you access to our ERP?

No. Exports, the API documentation and a screen-share demonstration are enough. If real data has to be looked at, a data-processing agreement is signed first.

Are we obliged to give you the project afterwards?

No. The report and the roadmap are yours, and they are written so that another supplier or your own team can use them.

What if the audit concludes we should do nothing?

Then that is the conclusion, and it is written in the report with its reasons. You will have avoided an unnecessary project for the price of an audit.

Read next

Start with a fixed-price audit

In one to two weeks you know what to build, in what order and in what price range. The audit fee is deducted from the first project we build for you.

£1,650 ex VAT 1 to 2 weeks See a sample report

Request an auditEstimate my project