A studio that builds, for companies that make things
Vernline is an independent studio based in Morocco. We design and build the web systems of manufacturing SMEs in the UK, Ireland, France, Belgium and Switzerland.
Updated
A jig for your sales
In a workshop, a jig is the tool that makes every part come out right, whoever is at the machine. We build the equivalent for your sales and administration, without relying on someone’s memory.
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Every quote request
Read, matched to your price list and prepared as a draft quote. The salesperson checks, adjusts and sends.
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Every order
Read, checked, then created in the ERP. Exceptions reach sales administration with their reason.
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Every product record
Kept up to date from one source, then published in your online catalogue.
Who is behind Vernline
Vernline was founded by Soulaimane Echemmali. The studio works remotely, by video call and in writing; a visit to your site is possible for the audit or the go-live, priced separately.
- Founder
- Soulaimane Echemmali
- Based
- In Morocco
- Working languages
- English, French
- Time difference
- UK time, or within an hour
What we do
Websites, product catalogues, customer portals, CRM, bespoke business software and automations. Nothing else: no advertising, no social media, no branding.
- Service
Website redesign
Your site rebuilt around your products and the quote request, protecting your search rankings. from £8,000 6 to 10 weeks - Service
Product catalogue and PIM
Your part numbers online with filters and datasheets, updated from an ERP export or a spreadsheet. from £7,000 5 to 9 weeks - Service
Customer portal
Your customers track orders and find their documents without calling the sales office. from £10,500 8 to 12 weeks - Service
Bespoke CRM
A CRM built on your own sales cycle: quotes, distributors, installed base. from £10,500 8 to 12 weeks - Service
Bespoke software
An internal tool in place of spreadsheets: production, costing, planning, quality. from £13,000 8 to 14 weeks - Service
AI automation
One repetitive task handed to an automation, with a person who approves. from £3,400 2 to 4 weeks
Our principles
What stays the same from one project to the next.
Prices are published
You know the order of magnitude before you write to us.
We say no
When an off-the-shelf tool will do, we tell you, even when it costs us a project.
Everything is in your name
The code repository, the hosting and the domain name are opened in your name from day one. Rights in the code pass to you as each stage is paid.
A person approves
By default, anything that binds the company (an order, a quote, a payment) is approved by someone on your side before it goes any further. Data synchronisations are checked on their exceptions.
Few projects at a time
You work directly with the people who design and build your system, not with a salesperson.
Working with us
It starts with a fixed-price audit. Every starting price is on the pricing page.
Audit
1 to 2 weeks
We look at the website, the tools and the manual tasks. You receive findings, priorities and a price range for each system.
Specification
1 to 2 weeks
Mock-ups, data schema, what is included and what is not. The firm price is fixed at this point.
Build
2 to 9 weeks
A delivery every two weeks, on a test environment your team can try.
Launch
1 week, then maintenance
Go-live, training, one month of fixes against the specification. After that, maintenance by the month, with no lock-in.
A new studio
Vernline is a new studio: we do not yet have public references to show. That is why prices are published, the audit has a fixed price and the accounts are opened in your name from day one. You can judge the work itself, stage by stage, starting with a sample audit report. You can stop after any stage: the stages already delivered and accepted remain due, and nothing further is invoiced.
- Audit, fixed price
- £1,650 ex VAT
- Accounts and code
- In your name, from day one
- Stop
- After any stage
Payment, for each stage
- 30%
- on order
- 70%
- on accepted delivery
Start with a fixed-price audit
In one to two weeks you know what to build, in what order and in what price range. The audit fee is deducted from the first project we build for you.
£1,650 ex VAT 1 to 2 weeks See a sample report