Website redesign cost in the UK: what you will actually pay
This guide sets out published UK prices for a website redesign, what a quote should contain and the costs that sit outside it. Every figure links to its source.
By Soulaimane Echemmali, updated
The short answer
- A typical UK small-business website costs between £3,000 and £6,000, and a custom business site of 15 pages or more costs £5,000 to £15,000 (Whito, 2026).
- A custom-designed B2B site from a specialist agency runs £15,000 to £30,000, a larger site with integrations £30,000 to £50,000, and enterprise work £50,000 to £80,000 or more (SpotDev, 2026).
- The quote is not the whole bill: copy, photography, hosting and maintenance add 30 to 50% to the quoted price, according to Whito.
- Two quotes only compare on equal scope: number of page templates, content migration, redirects, languages and links to your systems.
How much does a website redesign cost in the UK?
Public UK data rarely separates a redesign from a new build, so the ranges below cover both. A redesign carries work that a new build does not: existing content has to be moved and every old URL redirected.
| Type of site | Published price | Source |
|---|---|---|
| Freelancer brochure site, 5 pages | £1,500 to £3,000 | Whito, 2026 |
| Agency brochure site, 5 pages | £3,000 to £5,000 | Whito, 2026 |
| Custom business website, 15 pages or more | £5,000 to £15,000 | Whito, 2026 |
| Website design and build, agency price list | From £10,500 | MO Agency, 2026 |
| Custom-designed B2B site | £15,000 to £30,000 | SpotDev, 2026 |
| Larger B2B site with a design system and integrations | £30,000 to £50,000 | SpotDev, 2026 |
| Manufacturing website, specialist agency | From £30,000 | Blend, 2025 |
| Enterprise: multi-language, complex integrations | £50,000 to £80,000 or more | SpotDev, 2026 |
As one more data point, a website redesign at Vernline starts from £8,000 ex VAT and typically goes live in 6 to 10 weeks. What a manufacturer’s site has to carry beyond a brochure is set out under manufacturing web design; a catalogue fed from your product data is a separate project: see product catalogue and PIM.
Freelancer, small studio or agency
On equal scope, the gap between quotes comes from the day rate and the number of people involved. Few agencies show their rates: of 50 UK marketing agency websites checked in July 2026, 47 published no price (Whito, 2026).
| Supplier | Rate benchmark | What to check |
|---|---|---|
| Freelancer | £40 to £70 an hour (Whito). Contract developers: median £500 a day in the six months to 11 November 2026 (IT Jobs Watch) | One person rarely covers design, build and content. Ask who covers holidays and illness. |
| Small studio | Varies; ask whether the price is fixed per stage or billed by the day | Who does the work, and who picks the site up if they are unavailable. |
| Agency | £60 to £150 an hour (Whito). Rate cards published by two marketing agencies: £895 to £1,125 a day (Whito, 2026) | A full team and project management, both of which are in the price. |
SpotDev puts most engineering-led B2B builds at around six weeks for a focused site to several months for a larger scope. Whatever the supplier, ask for the day rate and the number of days, not only the total.
The line items in a redesign quote
A serious quote is itemised. No public statistic exists for the weight of each line, so the split below is our own estimate, for guidance only.
| Line item | Indicative share | What the quote should state |
|---|---|---|
| Audit and scoping | 5 to 15% | Inventory of pages, goals, written scope |
| Site map and design | 20 to 25% | Number of page templates designed, number of revision rounds |
| Build and integration | 30 to 40% | CMS chosen, forms, links to your systems |
| Content migration and redirects | 10 to 20% | Who moves the pages, a redirect for every old URL |
| Testing, launch and training | 5 to 10% | Checks before go-live, CMS training for your team |
| Project management | 10 to 15% | Named contact, meeting rhythm, interim deliveries |
What pushes the price up
- Templates, not pages. A hundred product pages built on one template cost less than ten pages that are all different. Whito puts each additional page at £150 to £400.
- Existing content. Hundreds of URLs to move while protecting their search rankings. SpotDev prices a plain lift-and-shift migration from around £8,000.
- Copy. Roughly £1,500 to £3,000 for outline-based copywriting, and up to £3,500 to £7,000 for heavier work, according to SpotDev.
- Languages. Each language adds translation, proofreading and testing.
- Integrations. A site that reads your ERP, PIM or CRM needs a piece of work per data flow.
- A portal. A customer portal typically adds in the region of £5,000 to £25,000 (SpotDev). See customer portal development.
How to compare two quotes
Send every supplier the same website brief, then check each quote against the same list.
- Is the number of templates and migrated pages written down?
- Who moves the content, and is the redirect plan priced?
- Is an audit of the current site planned before any design work?
- Are the code, the domain and the hosting account in your name?
- What do years two and three cost?
- Is the price fixed, and what happens if the scope changes?
When you do not need a redesign
A redesign is not always the answer.
- A recent site that is slow. A performance fix is enough.
- Dated copy. Rewrite it.
- Incomplete quote requests. If they arrive with no part number and no quantity, rebuild the form.
A paid website audit exists to settle that question before you commit to a full project. For a first figure, use the quote estimator.
Frequently asked questions
How much does a website redesign cost in the UK?
A typical UK small-business website costs between £3,000 and £6,000, according to Whito. A custom-designed B2B site from a specialist agency costs £15,000 to £30,000, and a larger site with integrations £30,000 to £50,000, according to SpotDev.
What does website redesign pricing depend on?
Mostly on the number of page templates, the amount of content to migrate, the number of languages and the links to your ERP, PIM or CRM. The supplier’s day rate does the rest: £40 to £70 an hour for a freelancer, £60 to £150 an hour for an agency.
How long does a website redesign take?
Around six weeks for a focused B2B site and several months for a larger scope, according to SpotDev. The pace depends mainly on how quickly content is supplied and signed off.
What are the ongoing costs after a redesign?
Between £500 and £2,000 or more a year for hosting, domain, licences, maintenance and content updates on a small business site, according to Whito. A 50-page WordPress B2B site costs in the region of £5,600 to £6,700 a year to run, according to SpotDev.
Who owns the website after the redesign?
It depends on the contract: check that the repository, the domain and the hosting account are in your name, and that the rights in the code are assigned to you once it is paid for.
What if traffic drops after the new site goes live?
The first thing to check is old URLs that were not redirected. The redirect plan should be tested before go-live, then errors and rankings tracked for several weeks. Insist that this follow-up is written into the quote.
Read next
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Quote
Tick what your project includes.
Start with a fixed-price audit
In one to two weeks you know what to build, in what order and in what price range. The audit fee is deducted from the first project we build for you.
£1,650 ex VAT 1 to 2 weeks See a sample report