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A website redesign agency for manufacturers and distributors

We rebuild your website: structure, pages, a proper quote request and an editing tool your team can use. Every old URL is redirected to its new page, protecting your search rankings when the new site goes live. A product catalogue and extra languages are optional modules.

Updated

From

£8,000 ex VAT

Timeline
6 to 10 weeks
Pricing
Fixed price per stage
Request an auditEstimate my project
A sample screen, for illustration. The companies and data are made up.
Catalogue / ERPWebsiteQuote requestsCatalogue / ERPWebsiteQuote requests

You need one if

  • Nobody in the business can change a page without ringing whoever built the site.
  • Product pages are PDFs or pages copied by hand, always behind the catalogue.
  • Quote requests arrive through a general contact form, with no part number and no quantity.
  • You export, and the site exists in English only.
  • Pages take several seconds to load on a phone.

What the redesign contains

  • Structure and content

    A site map rebuilt from what your buyers search for and what they ask your sales team. We structure and edit your copy, you approve it. Writing new copy is quoted separately.

  • Optional

    Product pages

    With the product catalogue, each page is generated from your data: a spreadsheet or an ERP export. Specifications, variants and datasheets to download.

  • Quote request

    A form that sends the part number, the quantity and the context to the right salesperson, or straight into your CRM.

  • Optional

    Languages

    Each added language has its own URLs and its own content. Adding a language later does not mean rebuilding the site.

  • Redirect plan

    Every URL on the old site is tied to its new page. Rankings and traffic are recorded before and after go-live.

  • Speed and editing

    Light pages, optimised images, and an editing tool where your team changes copy, news and vacancies without us.

Example: redesigning a pump manufacturer’s website

A typical sequence with the catalogue module, to illustrate. The company and the figures are fictional.

  1. 1

    Inventory of the old site: 420 pages, of which 60 receive nearly all the visits. The rest are merged or removed.

  2. 2

    The catalogue, 1,200 part numbers kept in a spreadsheet, is cleaned and imported: one page per product, generated automatically.

  3. 3

    Each product page gets a "Request a quote" button that sends the part number and quantity to the area sales manager.

  4. 4

    The redirect plan ties the 420 old URLs to the new ones. It is tested on the test environment.

  5. 5

    Go-live on a Tuesday morning, then errors and rankings are checked throughout the included month of fixes.

How the project runs

  1. Audit

    Inventory of pages, traffic and rankings, state of the product data, interviews with sales and the sales office.

    1 to 2 weeks

  2. Specification

    Site map, mock-ups of the page types, data schema, redirect plan, scope and price fixed.

    1 to 2 weeks

  3. Build

    A delivery every two weeks on a test environment. You review the content as it comes.

    3 to 5 weeks

  4. Launch

    Go-live: redirects switched on, errors checked. One month of fixes against the specification is included.

    1 week, then a month of fixes

Durations to scale, using the longest stated

What the price covers

The starting price is for a site of around thirty pages in one language, with an editing tool, a quote form and a redirect plan. It includes the specification; the audit is priced separately. The final price is fixed after the specification, before the build.

Estimate my projectSee pricing

Redesign: structure, pages, editing tool, redirects
from £8,000 ex VAT
Product catalogue, fed from a spreadsheet or an ERP export
from £7,000 ex VAT
Additional language, translation not included
from £800 ex VAT
Audit and roadmap, deducted from the first project we build for you
£1,650 ex VAT
Maintenance
from £390 ex VAT a month

Payment, for each stage

30%
on order
70%
on accepted delivery

Website redesign services: how a project runs, step by step

A redesign seldom fails on the look. It fails on what was skipped beforehand: the inventory, the content, the redirects. This is the order we follow, and you can hold any agency to it. For a manufacturer, what the site has to carry is set out under manufacturing web design.

  1. Take stock of the current site. A list of every page with its traffic and rankings. You know what to keep before anything is drawn.
  2. Decide what the site must produce. Quote requests, datasheet downloads, job applications. Each page type serves one of these.
  3. Write the brief. Site map, page types, data, languages. Our website brief template gives you the outline.
  4. Prepare content and data. Copy, photos, catalogue. This step is easy to underestimate, so it starts during the specification.
  5. Build and review on a test environment. A delivery every two weeks, so problems surface early.
  6. Write and test the redirect plan. Before go-live, not after.
  7. Go live, then watch. Errors, forms and rankings are checked through the first month.

What drives the price of a redesign

Two redesigns with the same number of pages do not cost the same. What counts, item by item:

ItemWhat pushes the price upWhat brings it down
Page typesMany different layouts: ranges, applications, part numbers, news.Five or six templates reused throughout.
Product pagesScattered data that needs cleaning before import.A clean catalogue in the ERP, a PIM or a single spreadsheet.
ContentNew copy to write, photography to redo.Existing copy, edited and corrected.
LanguagesTechnical translations to commission.Translations you already have.
ConnectionsCRM, ERP or a customer area to link.A form that sends a structured email.
MigrationThousands of URLs, several domains, a history of rankings to protect.A short site with little search traffic.

For market price ranges item by item, read the guide to website redesign cost. For a ballpark on your own project, use the quote estimator.

Moving to a new site while protecting your search rankings

When a URL changes with no redirect, Google treats it as a page that has gone, and the links that pointed to it stop counting. The redirect plan prevents that: it is a table that pairs each old URL with the page replacing it.

WhenWhat is done
Before the specificationExport of every known URL: sitemap, Search Console, inbound links. Traffic and rankings recorded.
During the buildEach old URL is given a destination: equivalent page, parent page, or a deliberate removal.
Before go-liveEvery redirect tested on the test environment. No chains, no loops.
After go-liveNew sitemap submitted to Google, 404 errors and rankings checked for a month.
Even a well-prepared migration can move rankings for a few weeks. We do not promise rankings: we do what limits the risk and we measure the result.

Redesign, tidy-up or a different project: how to decide

A full redesign is not always the right spend. Before you sign anything, find your case in this table.

Your situationWhat you need
The structure is sound; the site is slow or awkward to edit.Targeted fixes under a maintenance plan, not a redesign.
You need five pages about the company, with no catalogue and nothing to connect.A subscription website builder. It will cost far less than £8,000.
The site no longer reflects what you sell, product pages are wrong, export markets are not served.A redesign, with the catalogue as the priority.
The real need is online ordering or order tracking for your customers.A customer portal, which a new website will not replace.
You do not know where to start.A fixed-price audit: it says what to build and in what order.

Frequently asked questions

How much does a website redesign cost?

From £8,000 ex VAT for a site of around thirty pages in one language, with an editing tool and a redirect plan. The product catalogue and extra languages are priced separately. The guide to website redesign cost sets out market ranges.

How long does a redesign take?

Allow 6 to 10 weeks from the audit to launch. The timescale depends mostly on how quickly content and product data are ready.

Will we lose our Google rankings?

Some movement is possible in the weeks after go-live. The redirect plan, tested before launch, and the first month’s monitoring are there to limit it and correct quickly. We do not promise rankings.

What is the site built on?

On Next.js, with a separate editing tool (a headless CMS) where your team changes the content. If your current site suits you and the need is mostly visual, keeping it often costs less: we tell you so at the audit.

Who writes the content?

You supply the material. Structuring and editing your copy, in English or French, is included in the redesign; you approve it. Writing new copy is quoted, and so is translation into other languages, which can also come from your own translator.

Who owns the website?

The code repository, the hosting and the domain name are opened in your name from day one. Rights in the code pass to you as each stage is paid.

What happens after launch?

One month of fixes against the specification is included; it is also when redirects and rankings are watched most closely. After that, maintenance is available from £390 ex VAT a month, with no lock-in.

Read next

Start with a fixed-price audit

In one to two weeks you know what to build, in what order and in what price range. The audit fee is deducted from the first project we build for you.

£1,650 ex VAT 1 to 2 weeks See a sample report

Request an auditEstimate my project